Self Employment Vs Job

Alexis Juanita

With the unprecedented growth explosion of e-commerce, retailing and the expansion of the internet marketplace, an overwhelming number of opportunities for starting an online business have emerged. Yet, the question remains: should you take up a job or start an online business? A working job requires less responsibility than owning […]

Should You Conduct B2B Holiday Email Marketing?

Alexis Juanita

Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we even bother…will anyone be reading them? If we do, is there a day to send an email that’s better than others?”  B2C marketers have it “easy” – emails have a […]

Why LinkedIn Ads Are Important

Alexis Juanita

LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million professionals. If your advertising strategy includes targeting business professionals, then creating a LinkedIn page and engaging with the global […]

How To Develop Buyer Personas: A Crash Course

Alexis Juanita

Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market […]