Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. In order to get a new ABM go-to-market plan in place, or to restart an existing one, it’s important to have a solid strategy first, and then […]
How to use Google Ads (effectively)
Running a successful Google Ads campaign may seem like a lot to take in, but it might significantly impact your company. The most profitable choice you make for your company may be to use Google Ads (formerly Google Adwords). ALSO READ: How to get the most from your money on […]
How This Peruvian Small Business Creates Ethical Dog Apparel
Seventeen years ago, Patricia Queirolo was driving through the Andes with her family on their way to the Colca Canyon. A college student at the time, she was trying to come up with a business idea for her thesis project. Peering through her window at the beautiful Peruvian landscapes and […]
PR Crisis Management Planning: What You Need To Know To Survive
Does your business have a PR Crisis Management Plan? If you don’t know, your firm probably doesn’t have one! Always monitor the environment for potential a PR Crisis elsewhere to spread or have an unknown impact on your business, industry or the broader economy. This way you can decide how […]
The Anatomy of High-Converting Sales Copy
And no, you don’t need to be a copywriter or hire one. Yet. Can this post alone help you write your high-converting sales copy? Keep reading. Will it feel like a lot of work? Maybe. Will it work? Yes. When some entrepreneurs and marketers think of writing copy, they either […]
Is Self Assessment ending? What Making Tax Digital for Income Tax means for sole traders
You may have heard of Making Tax Digital. You might have also have heard that it means the end of Self Assessment. As usual, the truth is a little more nuanced. But it isn’t complicated. The facts are that, in April 2024, sole traders earning over £10,000 will have to […]
How To Start Trading Forex Based On Market News: 5 Easy Tips
Keeping track of the financial news is an excellent way to stay updated on what is happening in finance. It can also give insight into which way individual stocks or entire markets might be heading in the near future. But how do you take that information and use it to […]
Intel is a Sleeping Giant Ready to Awaken
U.S. semiconductor producer Intel (NASDAQ: INTC) stock is trading at price levels not seen since 2016. While shares rallied after a strong earnings report, the guidance was exceptionally weak, but shares have managed to grind higher despite the warnings. The markets may have finally started to believe in the value […]
The benefits of LinkedIn company pages
Unsure whether your company needs a LinkedIn company page? We’ve outlined what they are and their benefits, as well as our top tips to make your LinkedIn company page a success. LinkedIn is the world’s largest professional network with more than 830 million users around the world. It’s primarily a […]
18 Ways to Attract More Social Media Followers in 2023
In a very broad sense, all your content can be viewed as talking about yourself or sharing information that benefits others. Your brand is seen either as being primarily about self-promotion or about giving back. To be a winner in the long term, you need to be the one who […]