Navigating the Stock Market: A Beginner’s Guide


The stock market can be a daunting and complex environment for beginners. However, with the right guidance and knowledge, navigating the stock market can become a rewarding and profitable experience. Here’s a beginner’s guide to help you get started with stock market trading. Understanding the stock market A stock market […]

Neurodivergency in B2B Marketing: Kryptonite or Superpower

Alexis Juanita

In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to think or learn, think, process information and complete work. “Neurodiversity the idea that neurological differences, like autism and ADHD, are the result of normal natural […]

What Google’s Helpful Content Update Means for your SEO

Alexis Juanita

On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s algorithm change aims to improve user experience by highlighting high-quality content. This blog explains the helpful content update, how it is measured, its impact on SEO, and what to do if […]

Why Emotional Marketing Beats Promotion By 2X

Alexis Juanita

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising […]

Retail Compliance: Regulations, Examples, & Tips

Alexis Juanita

Small business owners face countless challenges: hiring employees, managing different kinds of retail operations, resolving scheduling issues, and dealing with supply chain issues, just to name a few. But some of those problems can be mitigated by complying with the legal and policy requirements vendors and retailers have to follow. […]