The stock market can be a daunting and complex environment for beginners. However, with the right guidance and knowledge, navigating the stock market can become a rewarding and profitable experience. Here’s a beginner’s guide to help you get started with stock market trading. Understanding the stock market A stock market […]
Year: 2023
Effective Ways To Differentiate And Scale Your Business
Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM […]
The Biggest Ad Fraud Cases and What We Can Learn From Them
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon […]
Neurodivergency in B2B Marketing: Kryptonite or Superpower
In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to think or learn, think, process information and complete work. “Neurodiversity the idea that neurological differences, like autism and ADHD, are the result of normal natural […]
What Google’s Helpful Content Update Means for your SEO
On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s algorithm change aims to improve user experience by highlighting high-quality content. This blog explains the helpful content update, how it is measured, its impact on SEO, and what to do if […]
5 Ways to Double Your Website Sales Without Spending More on Advertising
If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. In this blog post, we’ll discuss five strategies that you can use to achieve this goal. Implementing even one or two of these tactics can have a […]
Why Emotional Marketing Beats Promotion By 2X
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising […]
Milestone Messaging: what is it and how to use it in SaaS marketing?
Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. While you can easily navigate your product and experience its value, your customers usually need a little nudge to discover all the treasures — essential and […]
Using and Optimizing Images: Search and Social Optimization Cheat Sheets
If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly: 1. Free Images You *Can* Use First things […]
Retail Compliance: Regulations, Examples, & Tips
Small business owners face countless challenges: hiring employees, managing different kinds of retail operations, resolving scheduling issues, and dealing with supply chain issues, just to name a few. But some of those problems can be mitigated by complying with the legal and policy requirements vendors and retailers have to follow. […]