Getting Ready for iOS and Safari push notifications

Alexis Juanita

What do Safari Push Notifications mean for marketers? We know that macOS has already been supporting Safari push notifications for a while. With the introduction of push notifications on iOS/iPadOS, you can now reach out to a market share of 28% of mobile users worldwide. Leverage push notifications combined with […]

How To Refresh Old Content

Alexis Juanita

Why You Should Refresh Old Content Better Rankings and Organic Traffic As you keep adding new content to your blog, the old content moves down the archive. This means less link equity flowing to those pages, which consequently results in declining rankings. Refreshing content (and especially republishing it to a […]

5 Tips for Networking at Marketing Events

Alexis Juanita

Here are five networking tips that have helped me achieve my objectives and maximise my time at networking events; they can do the same for you. Learn about the event beforehand Meeting the host and other guests ahead of time might be a terrific way to […]

Spotlighting Culture in Thailand From a Buffer Teammate

Alexis Juanita

🖊️ Learning about experiences and perspectives that are different from our own supports our journey of inclusion by reducing bias, building respect and increasing empathy, while providing an opportunity to celebrate our differences and similarities. At Buffer, we regularly share cultural spotlights from colleagues to connect our global team, and […]