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Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business

[ad_1] Short answer: I did. Long answer: Anyone who has a brand, identity, persona or product that has evolved away from its genesis should consider it. We created the Grapevine AI brand because we thought we were strictly B2B, selling with the typical Enterprise SaaS top-down approach, a la Salesforce. […]