Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of […]
business & finance
4 Effective Strategies • Lake One ®
Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your […]
Leadership Spotlight on Telecommunications: Meet Amy Humphreys
In this edition of our Leadership Spotlight series, we had a Q&A with Amy Humphreys about her role as Vice President of Marketing and Partner Enablement at Simplicity VoIP. Simplicity VoIP is a telecommunications company based in Richmond, VA. The company provides hosted PBX, VoIP, and business telephone solutions to […]
Growth Marketing Trends That Aren’t Going Away
Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services. Companies that understand the value of growth marketing have an advantage […]
How to Make SVG Files & Make Money Selling Them
If you are conversant with making and selling Printables products, SVG files may not be a totally strange word to you because you know it is a type of digital file. So you may be wondering how to make SVG files and how to make money from selling them. Let’s […]
The Mobius Strip And Knowledge Sharing • Derek Cheshire
A huge thank you to Dr Mobius. For those not familiar with this strip it is technically a 1 dimensional surface (a mathematical construct) not a 2 D object. To make your own simply take a strip of paper, put a half twist into it, and then tape or glue […]
The Marketing Practice Appoints New ECDs To Drive Global Growth
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice’s acquisition of ABM agency 90Octane, in […]
Which Connections Really Help You Find a Job?
Experiments involving 20 million people generated a surprising finding: moderately weak connects — and not strong connections — are the most useful in finding a new job. To be more specific, the ties that are most helpful for finding new jobs tend to be moderately weak: They strike a balance […]
eCommerce Working Capital Loans (2022)
What Is Working Capital for eCommerce Stores? Working capital is the cash flow you have available to cover expenses like payroll, inventory, and operational costs at any given time. You can temporarily use working capital to bridge the gap when your expenses outweigh your cash flow. This will enable your […]
What is an Email Drip Campaign (and Will It Attract More Customers)?
An email drip campaign is a series of pre-written emails that are automatically sent to a customer or prospect over a period of time. Email drip campaigns can be used to attract more customers, keep customers engaged, and increase sales. Reaching out to people interested in your products or services […]