Marketing Podcast with Tom Peters In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years […]
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15 Questions to Define your Business’s “Core Values”
Table of Contents What does my business stand for? What is the success for you? How will you satisfy your customers? Why would your customers choose you over your competition? What is something that your company value in each employee? What are the types of habits your business Values the […]
Choosing Between Merchant Cash Advance and Line of Credit
In the world of business financing, the decisions you make can greatly affect your company’s growth and long-term success. Small businesses, in particular, have a variety of funding options to choose from, each with its own set of advantages and considerations. Among these options, Merchant Cash Advances (MCAs) and Lines […]
CNN promotes White House correspondents Mattingly and Lee
Phil Mattingly Phil Mattingly has been promoted to Chief White House Correspondent. Mattingly previously served as senior White House correspondent covering the Biden administration where he reported in depth on the policy and personnel driving the administration’s first two years in office. Prior to moving to the White House beat in […]
The Strategic Advantage of Customer Care Outsourcing
In the ever-evolving business landscape, customer care has become a vital determinant of success. Companies, big and small, are increasingly recognizing the strategic benefits of outsourcing their customer care operations. This trend, driven by a desire to enhance service quality while optimizing costs, has catapulted customer care outsourcing firms into […]
Amazon announces AWS Clean Rooms
This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights […]
What Is Collateral For a Business Loan? (2022)
What is Collateral? Chances are you’re already familiar with collateral, but even if you aren’t, it’s very straightforward. Collateral is an asset used to help secure a loan. If the borrower defaults, the lender collects the collateral to cover the lost costs. In most cases, lenders prefer business assets that […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
Great Content Drives Ads Profits
One of the most frequently asked digital marketing questions we get from our clients is, should I put my money into online ads or content/organic SEO? The simple answer is that you should do BOTH. And no, we’re not trying to upsell you on more services – we just want […]
Tips To Secure Your Reseller Hosting Server
When it comes to the overall internet experience, cyber threats and lack of security are huge issues for all users. Since web hosting is an integral part of the internet experience, providing safe and secure hosting services is a great responsibility of the service providers. Web hosting has various branches, […]