How to Minimize the Lead Conversion Gap

Alexis Juanita

  There has been a gap between the marketing and sales businesses for many years now. How then, as business owners, can we reduce the distance between leads and conversions if that is the case? The misalignment of the marketing and sales departments is what causes the lead conversion gap. […]

Providing a seamless customer experience in 2023

Alexis Juanita

As we move into 2023, it’s more important than ever to provide a seamless customer experience. We also call this omni-channel marketing. And, you need to start planning now. Sure, we’ve been talking about this for a while, but the past few years have really brought its’ significance into the […]

The Ultimate Shopify Store Checklist

Alexis Juanita

Let me share with you how you can optimize your store to increase traffic, retention, and monthly profits! I use this 9 Shopify Store Checklist. 10 years ago, most niches were full of opportunities, and anyone with an online store could pick up on an active audience, start selling, and […]