What is a Holiday E-commerce Campaign? When the winter holidays roll around, you see holiday ads everywhere and all over the internet. Holiday e-commerce campaigns help businesses thrive during the busiest and most combative shopping season. The winter holiday season gives businesses a great opportunity to drive sales and increase […]
Campaign
What is an Email Drip Campaign (and Will It Attract More Customers)?
An email drip campaign is a series of pre-written emails that are automatically sent to a customer or prospect over a period of time. Email drip campaigns can be used to attract more customers, keep customers engaged, and increase sales. Reaching out to people interested in your products or services […]
How to Nail the Tone and Voice in Your Email Marketing Campaign
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your […]
17 Email Testing Tools and Tips to Optimize Every Campaign
7 minute read time Campaign Monitor – Mar 23, 2022 Testing is critical to email marketing success. Here are some of our favorite email testing tools to help you get started. The goal of any marketer is to get the right message to the right person at the right time […]