Here’s the secret most self-proclaimed marketing “gurus” don’t want to admit: Behind every genius email email, ad, or sales page they’ve ever written…there’s an even better swipe file. By “swipe file,” I mean their own collection of brilliant emails, ads, webinars, etc. that they saw someone else use and wisely […]
Copy
The Anatomy of High-Converting Sales Copy
And no, you don’t need to be a copywriter or hire one. Yet. Can this post alone help you write your high-converting sales copy? Keep reading. Will it feel like a lot of work? Maybe. Will it work? Yes. When some entrepreneurs and marketers think of writing copy, they either […]