Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market […]
Crash
Argentine Businessman and Banker Brito Dies in Helicopter Crash
(Bloomberg) — Argentine businessman Jorge Horacio Brito, just one of the richest individuals in the place, has died, according to a statement from Banco Macro, the financial institution he launched. Brito, 68, died Friday afternoon following a helicopter crash in the northern province of Salta, the newspapers Clarin and La […]