A 13-Part Manifesto For Creating a Kickass Content Brief

Alexis Juanita

6. State your structure & subheading demands As readers, we skim through article subheadings and intro sentences, to check whether they’re worth our time. In fact, according to Hubspot, nearly half (43%) of us skim blog posts instead of reading them. It’s true. Subheadings and structure are crucial to engagement. Reinforce this in […]

How English Tea Shop Is Creating Shared Value

Alexis Juanita

Creating a sustainable business is no easy task. Creating a sustainable business that also enriches the lives of all the people involved in that business is an even more challenging task. This is exactly what English Tea Shop sought out to do in 2014. CEO, Suranga Herath, wanted to create […]

Creating Content Just Got 84 Hours Faster

Alexis Juanita

Here’s one thing most of us agree on … creating content is time-consuming. Last month, I spoke to a bunch of Buffer fans and found that 71 percent wanted a faster way to create and publish content. After hearing this, I decided to crunch the numbers behind content creation. The […]

5 Top Tactics For Creating Inspired B2B Content

Alexis Juanita

How can marketers create the kind of inspired B2B content and customer experiences that will overcome today’s challenges and surpass tomorrow’s higher expectations? With the right planning, careful creation, and strategic promotion, there isn’t any need for a secret formula for successful B2B content, as our chief executive and co-founder […]

Creating SEO SOPs to Scale Organic Traffic

Alexis Juanita

It’s 2022, and you’re ready to take your business to the next level. You’ve been dabbling in SEO for some time now and are ready to make a real commitment to driving organic traffic. But where do you start? SEO is one of the most important aspects of any online […]