RollWorks Releases Open Beta Version Of Keyword Intent Feature

Alexis Juanita

RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent data solution layered with insights from B2B intent data provider Bombora and peer-to-peer review site G2 to better identify in-market accounts and tap into unknown audiences that are ready to buy. Keyword Intent […]

Putting the ‘Digital Version of You’ to work

Alexis Juanita

Posted by Adam Franklin Who’s got the better work ethic in your business… ‘You’ (ie. in real life) or the ‘digital version of you’ (ie. online)? I posed this question at the recent AREC conference. If most of your prospecting, marketing and lead generation activity is conducted in “real life” […]