Take the Lead with Full-Funnel B2B Lead Gen

Alexis Juanita

The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considered a lead. Sales thinks the term should be restricted to people who are actually part of the decision-making process […]

Entire Senate Believes SBF Needs To Testify

Alexis Juanita

Chair Maxine Waters of the House Financial Services Committee addressed SBF that their customers, investors, and others would benefit if they will talk to the public. Former CEO of Sam Bankman-Fried of FTX was called up separately by the United States House Financial Services Committee to be present in a hearing […]

10 Items Your Business Plan May Be Missing

Alexis Juanita

You’re ready to go and get funding for your startup idea, but the obstacle of writing a detailed business plan is slowing down your progress. Don’t be the entrepreneur who forges ahead without a plan, leading to their startup company’s eventual demise. A well-written business plan is often the difference […]

Elon Musk is leading some Twitter users to fly to Mastodon : NPR

Alexis Juanita

The Mastodon app homepage is seen displayed on a mobile phone screen. Photo Illustration by Davide Bonaldo/SOPA Images/LightRocket via Getty Images hide caption toggle caption Photo Illustration by Davide Bonaldo/SOPA Images/LightRocket via Getty Images The Mastodon app homepage is seen displayed on a mobile phone screen. Photo Illustration by Davide […]

Why Search Intent Must Be the Foundation of Your SEO Strategy

Alexis Juanita

In the digital age, every business tries hard to impress its target audience and supersede competitors. As a result, companies invest in SEO tactics that attract more traffic. But this doesn’t necessarily bring in relevant ready-to-convert traffic. That’s because most companies neglect the heart of customer queries — their search […]

The Easiest Way to Mess-up Email Deliverability

Alexis Juanita

For novice marketers, improving email deliverability refers to optimizing email subject lines, providing preference centers or email frequency options, and refining the opt-in process. While these efforts may seem like they’re getting your emails somewhere, these are just surface-level solutions. If you really want to improve your email deliverability, you […]