les erreurs les plus fréquentes [MAJ 2022]

Le contenu est roi sur Internet. Il occupe une place centrale dans les stratégies de marketing Web qu’elles soient orientées SEO, SEA ou Social Media. C’est un puissant outil qui peut clairement faire la différence dans la notoriété d’une entreprise. Pour autant, s’il n’est pas exploité correctement, peu importe les […]

SEO Gap Analysis — Whiteboard Friday

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the […]

Starting A Candy Company From Scratch

In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the […]

Brighton SEO 2022: our key takeaways

Alexis Juanita

At the beginning of October, Hallam’s SEO and content marketing teams made the annual trip down to the coast for the Brighton SEO conference. By train, car and even air, our team were in situ for the industry-leading conference, listening and scribbling down notes over three days of insightful talks […]

10 Misleading Promises SEO Agencies Tell You

Alexis Juanita

Search engine optimization (SEO) is a relatively young industry, and it has developed a language that can be confusing to people who don’t specialize in the field. For example, suppose you’re a business owner and want to know what SEO means. In which case, you might hear experts describe it as “the […]