Self Employment Vs Job

Alexis Juanita

With the unprecedented growth explosion of e-commerce, retailing and the expansion of the internet marketplace, an overwhelming number of opportunities for starting an online business have emerged. Yet, the question remains: should you take up a job or start an online business? A working job requires less responsibility than owning […]

Should You Conduct B2B Holiday Email Marketing?

Alexis Juanita

Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we even bother…will anyone be reading them? If we do, is there a day to send an email that’s better than others?”  B2C marketers have it “easy” – emails have a […]

Why LinkedIn Ads Are Important

Alexis Juanita

LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million professionals. If your advertising strategy includes targeting business professionals, then creating a LinkedIn page and engaging with the global […]

How To Develop Buyer Personas: A Crash Course

Alexis Juanita

Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market […]

How AI Is Transforming the Insurance Industry

Alexis Juanita

The insurance industry has been around for centuries but is constantly evolving. In recent years, we have seen a significant transformation thanks to the rise of artificial intelligence (AI). AI is transforming the insurance industry in several ways, from claims processing to underwriting. In the coming years, we will likely […]

5 Top Tactics For Creating Inspired B2B Content

Alexis Juanita

How can marketers create the kind of inspired B2B content and customer experiences that will overcome today’s challenges and surpass tomorrow’s higher expectations? With the right planning, careful creation, and strategic promotion, there isn’t any need for a secret formula for successful B2B content, as our chief executive and co-founder […]

Bezalel Smotrich plans generous budget

Alexis Juanita

In interviews he has given over the past few days, Israel’s next Minister of Finance Bezalel Smotrich has been giving hints about the policies he intends implementing based on no tax hikes and keeping the promises of the Religious Zionist party and its coalition partners. This includes food vouchers […]