With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly popular. But with their increasing popularity comes a common question: is an electronic signature legal in the Philippines? In this post, we’ll discuss everything about e-signature so you can navigate […]
business
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
SEO Gap Analysis — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the […]
Our Top 6 Insights and Takeaways from Litmus Live
And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. With day one and day […]
10 Misleading Promises SEO Agencies Tell You
Search engine optimization (SEO) is a relatively young industry, and it has developed a language that can be confusing to people who don’t specialize in the field. For example, suppose you’re a business owner and want to know what SEO means. In which case, you might hear experts describe it as “the […]
Key Takeaways From Attending 2022 Marketing Prof’s B2B Forum
By Karla Sanders, Engagement Manager at Heinz Marketing and advertising For additional than 15 several years, leading B2B marketers have gathered at B2B Discussion board for insights, networking, and great moments. This calendar year, the B2B Discussion board was back again with Marketing Profs’ initially in-individual assembly given that 2019! […]
How to Manage Your LinkedIn Community Effortlessly In 2022
More than 2 million! According to Business Statistics, this signifies the total number of Linkedin communities. What does that imply? It implies that using LinkedIn to advance B2B marketing is worthwhile. After all, LinkedIn is the best social media platform for establishing solid business ties and generating qualified prospects. If […]
Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
A person of the perennial criticisms of the martech landscape is that “most of these goods all do the exact same matter.” Ship an email. Render a web website page. Review some information. This criticism has grown louder in proportion to the expansion of the landscape. With an progressively exasperated […]
Fed: With so much riding on the Fed’s moves, it’s hard to know how to invest
Making money was easy for investors when they could still plausibly believe that the Federal Reserve might back down on its aggressive campaign to subdue inflation at any cost. But harsh words from the Fed chair, Jerome Powell, backed by a string of large interest rate increases, finally convinced markets […]
How Did Main Street Restaurants Fare in September?
Macroeconomic forces and geopolitics combine to create a negative backdrop for small and medium sized businesses. Despite these significant headwinds, there are some reasons to be comparatively more optimistic for the restaurant industry. Large bellwether companies continue to experience and forecast significant macroeconomic challenges. FedEx’s CEO, for example, now expects […]