Retail Media Networks: An Advertising Alternative

Alexis Juanita

You’re No Longer Your Store’s Primary Customer… The Brands You Buy Are. As we continue looking at non-Facebook/Google advertising alternatives, an interesting trend has developed as retailers large and small have followed Amazon’s lead and launched their own Retail Media Networks. Retailers like Walmart and Dollar General, grocers like Kroger, […]

The Ultimate Guide to TikTok Marketing

Alexis Juanita

You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept.  It’s where millions of people spend hours, trapped in an endless scroll of content. […]

20 Expert Writing Tips: Advice for Authors

Alexis Juanita

No one likes staring at a blank page— not for five minutes, and certainly not for five hours. If you’re an author or aspiring author, you have probably fallen victim to the blank-page-stare. Whether it’s writer’s block, not knowing where to start, where to pick up the next day, or […]

Six Powerful Business Growth Strategies

Alexis Juanita

Six Powerful Business Growth Strategies Successful business expansion is easier said than done. Many businesses of all sizes encounter difficulties as they try to expand. For new and small enterprises, it is much more challenging. Only 50% of enterprises survive for more than five years, and 20% of new businesses […]