How to Harness the Instagram Reels Algorithm to Go Viral

Alexis Juanita

Instagram Reels is a fantastic opportunity for creators. It’s one of the hottest features on the platform and a way to supercharge your Instagram growth. Reels is a direct competitor to TikTok and targets the same type of content – short-form video. Recent statistics show that while emerging TikTok influencers […]

What Is Collateral For a Business Loan? (2022)

Alexis Juanita

What is Collateral? Chances are you’re already familiar with collateral, but even if you aren’t, it’s very straightforward. Collateral is an asset used to help secure a loan. If the borrower defaults, the lender collects the collateral to cover the lost costs. In most cases, lenders prefer business assets that […]

You Probably Don’t Need a New Website

Alexis Juanita

If you’re one of the thousands of businesses out there that will redesign its website this year, you’ve probably got the same nagging thought in the back of your head. This had better work. It might be a twinge as you write a five-figure check to your web design agency.  […]

Great Content Drives Ads Profits

Alexis Juanita

One of the most frequently asked digital marketing questions we get from our clients is, should I put my money into online ads or content/organic SEO? The simple answer is that you should do BOTH. And no, we’re not trying to upsell you on more services – we just want […]

Retail Store Operations Meaning & Management Guide

Alexis Juanita

As a small business owner, there’s a good chance you’re feeling overwhelmed by the number of tasks you need to do to achieve your business goals. After all, checking inventory, choosing display layouts, meeting with vendors, making employee schedules, arranging group training sessions, and carrying out payroll are likely among […]