September 28, 2022

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How AptDeco Co-Founder Reham Fagir Built Her Business

On this episode of At the rear of Her Empire, Reham Fagiri talks about why she left Goldman Sachs to become the CEO and co-founder of AptDeco.


Fagiri claimed she was impressed by her relatives. At a quite younger age, she desired to build anything for herself.

“My whole relatives, in essence, are entrepreneurs — no matter whether ladies or men. A whole lot of my aunts have their personal organizations, from architecture firms to… college professors,” she claimed.

The concept for AptDeco arrived out of an practical experience Fagiri had going from Philadelphia, the place she attended company university at University of Pennsylvania’s Wharton Faculty, to New York. She turned to Craigslist to offer off her household furniture, and located herself getting to negotiate each element of a transaction and deal with no-reveals. One specifically terrible incident stuck with her.

“I feel a turning level was when I experienced this gentleman come into my apartment, arrived to obtain my Tv set, and he enable me know that the Television I shown was basically the incorrect model. And he received definitely upset,” mentioned Fagiri. “It was just an sincere error. But, you know, he basically told me that he’s just gonna get it and he is gonna fork out what he feels is honest.”

Fagiri lived by herself at the time, and felt she failed to have any options. When she told her classmates the story, several stated they’d dealt with identical troubles when advertising to strangers.

“I preferred to do anything about it, so that it hardly ever happens once again to anyone,” she explained. “And that is [what] really aided me and influenced me to commence AptDeco. I preferred to build a solution, not just for me, but for every single definitely just about every woman out there.”

In the relaxation of the episode, Fagiri talks about growing up in a loved ones of business people and provides information on connecting with your clients and increasing cash in tough conditions.

dot.LA Viewers Engagement Intern Joshua Letona contributed to this post.

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