8 minute read time Campaign Monitor – May 4, 2022 It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement […]
Audience
For a Better Long-Term Content Strategy, Find a Purple Audience
“The stock market is not the economy.” When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad. That’s as true today as it was 25 years ago when I first got into […]
How to Maintain Audience Engagement after a Successful Virtual Event
Reading Time: 6 minutes It’s no secret that audience engagement is crucial for a successful virtual event. However, many companies fail to engage their audiences after an event. They do not realize the potential of the post-event engagement strategy in nurturing the guests into customers. Post-event audience engagement is important […]
Audience Research Tools for Inbound Marketing
Is “big brother” watching? It can sometimes feel that way when targeted ads, articles, or emails suddenly pop up in your feed or inbox promoting a product or service you were just researching. Are they reading my mind? If it seems like brands know exactly what you’re looking at online […]