Your website gets tons of traffic… but is it legitimate? Does it positively influence pipeline and lower customer acquisition costs? Chris Golec, a B2B veteran […]
Tag: B2B
B2B Influencer Marketing A Growing Priority, LinkedIn’s Scheduled Posts & Competitor Analytics, & The Media Time Paradox
Changes to B2B ecommerce coming fast [SURVEY DATA]B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 […]
Rising B2B Ad Spend, Top B2B Marketplaces, Influencer Marketing’s Resiliency, & WhatsApp’s New Business Search
The Top 50 B2B Marketplaces: A New Ranking B2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, […]
Boost B2B Marketing With Better Focus
How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an […]
8 Benefits of the HubSpot Shopify Integration for B2B Manufacturers
Do you use Shopify to sell your company’s products online? Do you also use HubSpot for marketing, sales, and/or service? Well, if you haven’t yet […]
Neurodivergency in B2B Marketing: Kryptonite or Superpower
In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to […]
B2B Marketers on the Move: Celebrating Top Marketing Talent in New Leadership Roles
As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts […]
Should You Conduct B2B Holiday Email Marketing?
Scheduling automated marketing emails this time of year is a bit tricky, forcing B2B marketers to ask themselves, “Should we even bother…will anyone be reading […]
How to keep your B2B business afloat during challenging times
Wondering whether the upcoming year will be a challenging one for your enterprise? If you answered in the affirmative, you’re far from alone. Post-Covid, inflation […]
5 Top Tactics For Creating Inspired B2B Content
How can marketers create the kind of inspired B2B content and customer experiences that will overcome today’s challenges and surpass tomorrow’s higher expectations? With the […]