The buyer loves your business; it’s just what they have been looking for. They have reviewed your financial statements and have made an offer contingent on several items. You’ve reviewed the offer and it looks fine, so what’s next? The contingencies in the deal mean that the buyer or their […]
Buyer
What Is a Buyer Persona (And Do You Really Need One)?
Meet Michelle. 👋 Michelle is 38 years old and lives with her partner and two dogs in North Carolina. She is the Marketing Manager for a medium-sized construction company, earns $70,000 per year, and is looking for a way to increase leads and generate more revenue for the sales team […]
How To Develop Buyer Personas: A Crash Course
Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market […]