Facebook Twitter LinkedIn Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s […]
Tag: Content
B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work
One Way to Set B2B Content Apart from the Rest? Actively Promote ItCreating higher quality B2B content was seen as the top way to differentiate […]
Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)
What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of Americans […]
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
Finding Your Voice And Using It To Make Ridiculously Good Content
Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling […]
A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demands As readers, we skim through article subheadings and intro sentences, to check whether they’re worth our time. In […]
Biz journalist Leung hired as VP of content at ClickUp
Maggie Leung Maggie Leung — most recently executive editor at venture capital firm Andreessen Horowitz and founding vice president of content at NerdWallet — is […]
Great Content Drives Ads Profits
One of the most frequently asked digital marketing questions we get from our clients is, should I put my money into online ads or content/organic […]
The Importance of Refreshing Outdated Content
No matter how hard you try, your website will have outdated content. Here at WSI, we consistently write and publish new blog content, as creating […]
For a Better Long-Term Content Strategy, Find a Purple Audience
“The stock market is not the economy.” When the stock market is up, it doesn’t always follow that the economy is great. When the stock […]