Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we […]
Tag: Conversion
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. […]
How to Minimize the Lead Conversion Gap
There has been a gap between the marketing and sales businesses for many years now. How then, as business owners, can we reduce the […]