Shopping cart abandonment continues to be a major pain point for ecommerce store owners. According to Baymard Institute, the average online cart abandonment rate is 69.99%, which translates to 7 out of 10 shoppers not completing their purchase. That’s an alarming statistic, but it’s even more worrisome when you realize […]
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How to Optimize for Google’s Featured Snippets to Build More Traffic
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of […]
What Is Google Business Profile and How to Optimize Your Profile in Google with Ben Fisher
Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business […]
How To Optimize Your Blog Posts For Local Traffic
[This article was originally published in March 2021 and has been expanded and updated.] Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site. The truth is that it’s a bit […]
17 Email Testing Tools and Tips to Optimize Every Campaign
7 minute read time Campaign Monitor – Mar 23, 2022 Testing is critical to email marketing success. Here are some of our favorite email testing tools to help you get started. The goal of any marketer is to get the right message to the right person at the right time […]
How to Optimize Your Landing Page Copywriting
If design is the body of the landing page, copywriting is its lifeblood. Yet, when asked, how many of you could quantify exactly which bits of copy are resonating and which bits are boring or turning off your audience? Not only that, but how do you gauge the impact of […]