Facebook Twitter LinkedIn We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly as possible at our gatherings? Let’s start with the basics of tech event management. Whether it’s SXSW, Black Hat, or […]
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How To Plan A Virtual Event Successfully
Reading Time: 6 minutes The key to achieving a successful virtual event, whether you’re hosting a webinar, live stream, meetup, trade show, or online summit, is to have a fully considered strategy. Your virtual event plan will begin and end with your strategy in mind. The problem, particularly for first […]
10 Items Your Business Plan May Be Missing
You’re ready to go and get funding for your startup idea, but the obstacle of writing a detailed business plan is slowing down your progress. Don’t be the entrepreneur who forges ahead without a plan, leading to their startup company’s eventual demise. A well-written business plan is often the difference […]
How to plan, measure and achieve your marketing goals
Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you’re working towards without clear, actionable, and achievable metrics? Setting marketing […]
An Action Plan For Embracing Change
Marketing Podcast with Jason Feifer In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason Feifer is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. Key Takeaway: […]
10 Steps to Writing a simple Business Plan
INTRO: What is a Biz Plan? Steps, Choosing. 10 STEPS: Exec Sumry, Description, Target Market, Competitors, Management, Marketing Plan, Sales Strategy, Funding Financial projections. A business plan is the foundation of any successful company, regardless of size or industry. This step-by-step guide provides information on writing a business plan for […]
How to Develop an Effective SaaS Content Marketing Plan
Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. An effective content strategy can help potential customers understand your product. Your SaaS […]
UK government abolishes plan to cut tax on high earners in major U-turn
“It is clear that the abolition of the 45p tax rate has become a distraction from our overriding mission to tackle the challenges facing our economy,” Finance Minister Kwasi Kwarteng said in a statement. Rob Pinney | Getty Images News | Getty Images LONDON — The U.K. government on Monday […]
Nail Your Content Management and Production Plan
Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to […]
Latin American Herald Tribune – US Indicts Venezuela Citizen in PDVSA Kickback Plan (+INDICTMENT)
MIAMI A dual Venezuelan-Italian citizen who managed multiple organizations by way of US-based mostly lender accounts was billed in an indictment returned on Tuesday for his purpose in laundering the proceeds of inflated contracts that ended up obtained by producing bribe payments to officials at Venezuelas condition-owned and state-controlled […]