Your website gets tons of traffic… but is it legitimate? Does it positively influence pipeline and lower customer acquisition costs? Chris Golec, a B2B veteran who founded Demandbase in 2006, officially launched his latest marketing technology designed to help bring transparency to the quality of B2B website traffic across SEO, […]
Quality
HubSpot Lead Scoring 101: Finding Quality Leads
You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers.