“The offer became so irresistible that selling it is just…it’s butter. It’s so easy.” What if selling your product actually felt easy instead of painfully awkward? Most coaches and course creators think getting there is hard, but it’s actually incredibly simple. That’s what our client Taylorr Payne recently realized (he’s the […]
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How to Increase Your Contact Form Conversion Rate
Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we ever stop to interrogate what makes them work — what makes them successful? How can marketers actually use contact forms to boost conversions and get new eyes […]
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]