The B2B sales strategy you build will determine whether your strategic plans fully launch or fully fail.
Year: 2024
How do you improve your digital strategy?
As you have probably noticed, today’s world is changing at a rapid pace. It is therefore more important than ever to have a solid digital strategy. In both small and large businesses, the way you have an online presence can have a huge impact on your success. But how do […]
Tech stacks are still large, but orchestration can make all the difference
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of […]
PPP Loan Forgiveness Status for 2022
If you received a PPP loan for your business during the pandemic, you may still be able to get forgiveness for the loan. We’ll discuss the requirements and steps for applying. As we enter 2022 and the third year of the “new normal” with COVID-19, many small businesses are still […]
10 Useful Features Social Media Dashboards Must Have
According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to […]
4 Effective Strategies • Lake One ®
Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your […]
Why Cash Is Still a Preferred Way to Buy USDT in Dubai
There’s a lot of talk about how cash is going extinct, but that doesn’t seem to be the case in Dubai. Despite all of the newfangled payment methods available, cash is still king in this city. You can buy USDT (US dollar Tether) with cash at plenty of places, and […]
Leadership Spotlight on Telecommunications: Meet Amy Humphreys
In this edition of our Leadership Spotlight series, we had a Q&A with Amy Humphreys about her role as Vice President of Marketing and Partner Enablement at Simplicity VoIP. Simplicity VoIP is a telecommunications company based in Richmond, VA. The company provides hosted PBX, VoIP, and business telephone solutions to […]
Growth Marketing Trends That Aren’t Going Away
Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services. Companies that understand the value of growth marketing have an advantage […]
Enhanced Mobile Experience with AR & AI
In recent years, we have seen a rise in the use of augmented reality (AR) and artificial intelligence (AI). These technologies are changing the way we interact with the world around us. Nowhere is this more apparent than in the mobile experience. AR and AI are used to create more […]