Why LinkedIn Ads Are Important

Alexis Juanita

LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850 million professionals. If your advertising strategy includes targeting business professionals, then creating a LinkedIn page and engaging with the global […]

How To Develop Buyer Personas: A Crash Course

Alexis Juanita

Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market […]

Corporate A.I. Helping Students Cheat?

Alexis Juanita

“The academic world is one of fierce competition. Students are under immense pressure to succeed, and the pressure only intensifies as they move closer to graduation. In this context, it’s no surprise that some students resort to academic misconduct in order to get ahead. Unfortunately, there are companies that are […]

The latest on Elon Musk’s Twitter 2.0

Alexis Juanita

Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or […]

7 Things your Customer want to Hear from You

Alexis Juanita

Intro, Goal, Alignment, Trust. Customers want: 1) Solutions to Problems, 2) How you can Satisfy their Needs, 3) How? Your Capabilities, 4) to get Personal, 5) ROI, 6) Feedback from your other Customers, 7) Communication & Help. Intro. What do customers want to hear from CEO or Sales to make […]