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Le contenu est roi sur Internet. Il occupe une place centrale dans les stratégies de marketing Web qu’elles soient orientées SEO, SEA ou Social Media. C’est un puissant outil qui peut clairement faire la différence dans la notoriété d’une entreprise. Pour autant, s’il n’est pas exploité correctement, peu importe les […]
Day: December 5, 2022
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
SEO Gap Analysis — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the […]
Starting A Candy Company From Scratch
In Episode 127 of the Lion’s Share Marketing Podcast, Tyler and Jon talk about the breaking news: Adobe’s Holiday Shopping Report shows that consumer spending has increased while prices have decreased. Jon shares the numbers from the report, but Tyler explains why he’s still pessimistic about shopping trends and the […]
The fight to recover ill-gotten gains is gathering steam: Ramaphosa
The announcement by the National Prosecuting Authority (NPA) last week that it had reached a settlement with an international company implicated in corruption at Eskom is a huge development in our effort to hold those responsible for state capture to account. The NPA Investigating Directorate finalised a landmark agreement with […]