Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns. Although referral marketing has proven successful for all sizes of businesses and […]
Year: 2023
Effective Ways To Differentiate And Scale Your Business
Marketing Podcast with Debbie Howard In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of […]
The Biggest Ad Fraud Cases and What We Can Learn From Them
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by […]
Neurodivergency in B2B Marketing: Kryptonite or Superpower
In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to […]
What Google’s Helpful Content Update Means for your SEO
On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s algorithm change aims to improve user […]
5 Ways to Double Your Website Sales Without Spending More on Advertising
If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. In this […]
Why Emotional Marketing Beats Promotion By 2X
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This Maya Angelou […]
Milestone Messaging: what is it and how to use it in SaaS marketing?
Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. While […]
Using and Optimizing Images: Search and Social Optimization Cheat Sheets
If you are running a website, there are most likely going to be plenty of images there. While image-specific SEO is very-well explained in a […]
Retail Compliance: Regulations, Examples, & Tips
Small business owners face countless challenges: hiring employees, managing different kinds of retail operations, resolving scheduling issues, and dealing with supply chain issues, just to […]