Google first announced the rollout of mobile-first indexing in 2018. Backing up their efforts to help website owners prioritize adaptive design, Google provides a free tool website owners can use to confirm design best practices. There’s little doubt local SEO best practices need to include a mobile-optimized website with a […]
Day: July 17, 2024
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
If you don’t understand your customers, you’re going to struggle to sell to them. Your website messaging will sound off. Your email marketing won’t resonate. Your sales presentations will fall flat. In the marketing world, we talk often about the Ideal Customer Profile, or ICP. In layman’s terms — it’s […]